Deciding to restore an old luxury car is an exciting venture! You hunt and search for the perfect vehicle to give some much-needed attention and work. You devote long hours in the garage huddled over the beauty. You scour the internet for the needed piece. You read up on restoration and installation techniques until your eyes dry out.Read More
It began as a family business, as many Italian companies do. A group of brothers, four enthralled with automotives and one artistically gifted, combined their passions to launch a company. On December 1, 1914, the Officine Alfieri Maserati was born in the town of Bologna, Italy.
The company’s first major product sold were spark plugs, but the brothers’ held fast to their grand vision of designing and producing race cars. A few years later, the company grew to the point of needing a logo. While Alfieri, Ettore, and Ernesto knew the ins and outs of cars, graphic design was a world beyond their capabilities.Read More