The History of Lancia

The beginning of Lancia Automobiles S.P.A. (formerly named Lancia & Co.) started like many fast Italian car manufacturers.  It was a way to offer a better car for racing enthusiasts in Turin, Italy.  Vincenzo Lancia and Claudio Fogolin wanted to create a car that was light and inexpensive that would appeal to those who chose racing as their sport.

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The History of Lamborghini

The history of Lamborghini begins with a contentious feud between Lamborghini and Enzo Ferrari one fateful day, but the story of the iconic Italian sports car company begins a bit further back in history.

Ferruccio Lamborghini knew the ins and outs of vehicles well. He earned a reputation as a superior mechanic while stationed in Rhodes island during World War Two, serving as a mechanic for the Italian Royal Air Force. With limited parts, he was forced to improvise often and developed his ability to create.

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The History of Maserati

It began as a family business, as many Italian companies do. A group of brothers, four enthralled with automotives and one artistically gifted, combined their passions to launch a company. On December 1, 1914, the Officine Alfieri Maserati was born in the town of Bologna, Italy.

The company’s first major product sold were spark plugs, but the brothers’ held fast to their grand vision of designing and producing race cars. A few years later, the company grew to the point of needing a logo. While Alfieri, Ettore, and Ernesto knew the ins and outs of cars, graphic design was a world beyond their capabilities.

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The History of Alfa Romeo

Recently, Italian car maker Alfa Romeo made a big splash into the U.S. market (you may have seen their commercials during the Super Bowl). But by no means is Alfa Romeo a new car company. In fact, they are one of the oldest car makers in the world, with many beautiful, classic cars to their name.

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