The History of Lancia

The beginning of Lancia Automobiles S.P.A. (formerly named Lancia & Co.) started like many fast Italian car manufacturers.  It was a way to offer a better car for racing enthusiasts in Turin, Italy.  Vincenzo Lancia and Claudio Fogolin wanted to create a car that was light and inexpensive that would appeal to those who chose racing as their sport.

Read More

Restoring a Lamborghini

As Frank Sinatra once said "You buy a Ferrari when you want to be somebody. You buy a Lamborghini when you are somebody."Lamborghini is synonymous with sophistication, class, and luxurious lifestyle. The company began with humble beginnings. Lamborghini took his own Ferrari to get fixed and was insulted by Ferrari for being a simple tractor driver knowing nothing about sports cars.

In response, Lamborghini vowed to make a car that could compete (or outshine) Ferrari. With much dedication, he eventually accomplished this feat that many people previously laughed at.

Read More

The History of Lamborghini

The history of Lamborghini begins with a contentious feud between Lamborghini and Enzo Ferrari one fateful day, but the story of the iconic Italian sports car company begins a bit further back in history.

Ferruccio Lamborghini knew the ins and outs of vehicles well. He earned a reputation as a superior mechanic while stationed in Rhodes island during World War Two, serving as a mechanic for the Italian Royal Air Force. With limited parts, he was forced to improvise often and developed his ability to create.

Read More

The History of Maserati

It began as a family business, as many Italian companies do. A group of brothers, four enthralled with automotives and one artistically gifted, combined their passions to launch a company. On December 1, 1914, the Officine Alfieri Maserati was born in the town of Bologna, Italy.

The company’s first major product sold were spark plugs, but the brothers’ held fast to their grand vision of designing and producing race cars. A few years later, the company grew to the point of needing a logo. While Alfieri, Ettore, and Ernesto knew the ins and outs of cars, graphic design was a world beyond their capabilities.

Read More

Restoring a Ferrari

Ferrari car models are considered one of the most expensive restoration projects to take on. They are also the most difficult, so it is not recommended to start a Ferrari project if you are a novice at restoring classic cars.

Restoring a Ferrari requires a thorough knowledge, not just of cars in general but in the Ferrari brand and history. Depending on what model of Ferrari you are restoring, you may need special tools and parts that can be difficult to acquire. Repairing and maintaining Ferraris is a highly specialized and intricate process.

Read More

The History of Alfa Romeo

Recently, Italian car maker Alfa Romeo made a big splash into the U.S. market (you may have seen their commercials during the Super Bowl). But by no means is Alfa Romeo a new car company. In fact, they are one of the oldest car makers in the world, with many beautiful, classic cars to their name.

Read More

The History of Fiat

Italian car-maker Fiat has been around for over a hundred years. Originally standing for “Fabbrica Italiana Automobili Torino”, or in English, “Factory Italian Automobile Turin,” the acronym was dropped in 1906 and since then has simply been known as Fiat.

Read More

Restoring a Fiat

Fiat has jumped back into the American market in recent years with the new Fiat 500. This move was largely thanks to the company purchasing a stake in Chrysler in 2009. But the sporty Italian automaker is perhaps best known for its small car which were very popular in the U.S. through the 1960s and 70s. due to the popularity of certain models, such as the 124 Spider, there are still plenty of classic Fiats which can be found in great shape, and make for a great and relatively affordable restoration project.

Read More